Answer Summary:
With Medicare Advantage (MA) enrollment surpassing 55% of beneficiaries in 2026, DME providers cannot survive on “Original Medicare” alone. While major plans like Humana, UHC, and Aetna often claim their panels are “Closed,” providers can gain access by leveraging “Any Willing Provider” (AWP) statutes in 27 states, utilizing the CMS “10% Credit” Rule for Letters of Intent (LOI), and filing formal “Gap Exception Requests” for rural coverage. This guide outlines the legal and operational keys to breaking the blockade.
Introduction: The “Original Medicare” Cliff
For decades, the business model was simple: “Get a Medicare PTAN, bill the DME MAC, and get paid.”
In 2026, that strategy is obsolete.
Over 55% of seniors are now enrolled in private Medicare Advantage (MA) plans. If you are only enrolled with “Original Medicare,” you are effectively locked out of half the market.
The problem? You call the MA plan to join, and you hear the script:
“We are not accepting new providers in your region. Our network is adequate.”
Is it?
New CMS rules for 2026 have changed the definition of “Adequacy.” Plans are under immense pressure to prove they have providers within specific Time and Distance Standards (e.g., 30 minutes / 20 miles for Primary Care, but often stricter for critical DME).
You don’t need to ask for a favor. You need to present a solution to their compliance risk.
Strategy 1: The “Any Willing Provider” (AWP) Lever
In 27 states, “Any Willing Provider” laws prevent plans from discriminating against qualified providers who are willing to accept the plan’s standard terms.
How AWP Works
- The Law: If you meet the terms (accreditation, insurance, price) and are willing to sign the standard contract, the plan cannot deny you simply because they “have enough vendors.”
- The Trap: AWP laws are often state-specific and may apply to pharmacy benefits but not DME benefits. You must know your specific state statute.
- States with Broad AWP Laws: Alabama, Delaware, Georgia, Idaho, Illinois, Indiana, Kentucky, Wyoming (and others).
Action Item: If you operate in an AWP state, stop sending “Application Requests.” Send a “Notice of Intent to Participate” referencing the specific state statute number. Legal citations move applications to the top of the pile.
Strategy 2: The “10% Credit” & Letter of Intent (LOI)
This is the “Backdoor” into a closed network.
For the 2026 contract year, CMS allows MA plans to receive a 10% Credit toward their Network Adequacy scores if they use Letters of Intent (LOI) with providers while they are finalizing the full contract.
- The Plan’s Pain: They need to pass the CMS adequacy review in January. They might be borderline failing in your county.
- Your Solution: Offer to sign an LOI immediately. “I will help you hit your 10% credit now if you commit to a full contract review in Q2.”
- Why it Works: You are trading a compliance asset (your signature) for future access.
Strategy 3: The “Gap Exception” (The Rural Key)
Plans are often “Adequate” in the city but “Inadequate” in the suburbs.
- The Tool: Use the CMS Network Adequacy Toolkit (available on CMS.gov) to check the plan’s density in your specific counties.
- The Pitch: “Your directory lists zero oxygen providers in [County Name] willing to deliver after 5 PM. I am filing a Gap Exception Request to service these members.”
- The Result: The plan must grant an exception (often a “Single Case Agreement” that evolves into a contract) to ensure the beneficiary gets care.
Strategy 4: The “Hospital Discharge” Data Play
If you can’t win on “Access,” win on “Cost.”
MA plans are at risk for total cost of care, including hospital stays.
- The Metric: “Length of Stay” (LOS).
- The Argument: “Your current National Vendor takes 48 hours to deliver a hospital bed. This keeps the patient in the hospital for 2 extra days at $2,500/day. We deliver in 4 hours. We will save you $5,000 per admission.”

WWS Value Proposition:
We Do the Market Analysis
Contracting is no longer about filling out a form. It is about building a legal and financial case.
Wonder Worth Solutions provides a Payer Market Analysis:
- We identify which plans in your region have Network Adequacy Gaps.
- We draft the AWP Legal Notices for relevant states.
- We manage the Credentialing Rosters to ensure you stay in the network once you get in.
Locked out of the networks that matter?
It might be illegal for a Contracting Feasibility Study to see which doors we can force open.




